ERP Client Marketing Lead — Growth & Campaign Strategy

MaineGuide; Yarmouth (ME); On-site; USD 105,000 - 138,000; Full time

Job summary

Tyler Technologies seeks a Marketing Manager for Client Marketing to lead strategy, planning, and execution of integrated programs that strengthen client engagement and communicate product value. You will collaborate with Client Success, Product Marketing, Sales, and other teams to deliver coordinated client experiences and drive cross-sell growth.

The role requires 5–8 years in B2B/B2G client marketing, with experience in enterprise software or SaaS.

Qualifications

• 5-8 years in B2B or B2G client marketing or related fields.
• Experience marketing enterprise software, SaaS, or tech solutions preferred.
• Experience building integrated, multi-channel campaigns.
• Familiarity with CRM, marketing automation, and analytics platforms.

Responsibilities

• Develop annual client marketing strategies to drive engagement and awareness.
• Execute programs supporting client expansion and cross-sell initiatives.
• Collaborate with product, sales, and client teams to create relevant content.
• Develop ERP client marketing campaigns to communicate value and solutions.
• Partner with account teams to raise awareness of Tyler solutions.
• Coordinate client communications for product releases and webinars.
• Monitor campaigns and analyze engagement to optimize outcomes.
• Oversee marketing staff and guide junior members.

Skills

B2B marketing

Demand generation

Account-based marketing

Marketing analytics

CRM & marketing automation

Cross-functional collaboration

Leadership/mentoring

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Dynamics

Marketo

Treasure Data

Job description

Tyler Technologies seeks a Marketing Manager for Client Marketing to lead strategy, planning, and execution of integrated programs that strengthen client engagement and communicate product value. You will collaborate with Client Success, Product Marketing, Sales, and other teams to deliver coordinated client experiences and drive cross-sell growth.

The role requires 5–8 years in B2B/B2G client marketing, with experience in enterprise software or SaaS.