Strategic Marketing Lead: State & Federal

Tyler Technologies, Inc.

Herndon (VA)

Presencial

USD 105 000 - 138 000

Tempo integral

Há 3 dias

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Resumo da oferta

Tyler Technologies, Inc. is seeking a Marketing Manager to lead content, web, PR, and brand strategy for the State & Federal market. You will translate priorities into engaging stories across channels, manage a Marketing Specialist, and guide contract resources.

A player-coach with hands-on writing and editing will shape content and communications across campaigns and customer journeys. You will collaborate with State & Federal marketing and corporate teams to align messaging, develop thought

Qualificações

7+ years of experience in content marketing, communications, brand, PR, or related field.
Experience managing, coaching, or developing marketing or communications professionals.
Demonstrated ability to develop and execute integrated content strategies across multiple channels and audiences.
Exceptional writing, editing, storytelling, and message-development skills.
Experience leading web content strategy and familiarity with SEO, AEO, digital content optimization, and evolving search behaviors.
Experience with public relations, including proactive media strategy, press releases, contributed content, and executive communications.
Demonstrated ability to manage internal and external resources and effectively prioritize work across a significant portfolio.
Strong project and stakeholder management skills with the ability to move work from strategy through execution.
Experience working in a complex, matrixed organization and collaborating across Marketing, Sales, business leadership, and subject matter experts.
Strong executive presence and the ability to advise leaders on content, messaging, communications, and brand strategy.
Ability to balance strategic thinking, people leadership, and hands-on execution.
Experience in B2B technology, SaaS, government technology, or the public sector is preferred.
Bachelor's degree in marketing, communications, journalism, public relations, or related field, or equivalent professional experience.
Ability to travel as needed.

Responsabilidades

Lead the State & Federal content strategy and editorial calendar.
Develop thought leadership programs and assets around government priorities.
Translate expertise into compelling content across channels.
Oversee development of case studies, playbooks, white papers, articles, campaigns, and collateral.
Lead content strategy for the lobbyist engagement program including webinars and newsletters.
Establish content governance for current, relevant, reusable content.
Identify opportunities to extend major content investments across channels.
Lead State & Federal web content strategy and SEO/digital optimization.
Partner with teams to improve content for search, discovery, usability, engagement, conversion.
Identify content gaps and opportunities based on audience needs and priorities.
Ensure web content reflects Tyler's positioning and customer outcomes.
Develop scalable approach for state-specific content.
Lead proactive public relations efforts with Corporate Communications.
Identify media opportunities and develop story angles for government technology market.
Collaborate on press releases, contributed articles, and communications.
Build relationships with leaders to identify customer stories.
Support communications around major product initiatives and market developments.
Ensure marketing content aligns with enterprise brand and messaging.
Governance of presentation library and assets for sales enablement.
Prioritize content supporting customer conversations and revenue opportunities.
Translate enterprise messaging into State & Federal stories.
Establish standards for high-quality content across teams.
Own bi-monthly thought leadership newsletter strategy and execution.
Support internal State & Federal communications and integrate editorial calendar.
Coordinate across teams to maximize content reuse across customer journeys.
Manage a Marketing Specialist and contract resources with clear briefs and timelines.
Build scalable processes for content & communications growth.