Senior Marketing Campaign Lead

Tyler Technologies, Inc.; Yarmouth (ME); On-site; USD 84,000 - 85,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Senior Marketing Specialist to craft and manage multifaceted campaigns that drive leads and brand recognition for Tyler solutions.

You will determine campaign needs, select communication vehicles, and guide internal teams to bring initiatives to completion. As part of Tyler's corporate staff, you will influence outcomes across various business areas, supporting teammates, clients, stakeholders, and the public sector through coordinated messaging and

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 6+ years of marketing experience.
• Knowledge of marketing channels including email, direct mail, collateral, video, web, and trade shows.
• Experience managing multiple campaigns and timelines.
• Strong writing skills and knowledge of AP style.
• Proficiency with Microsoft Office.
• Familiarity with graphic applications and web media.
• Detail-oriented with a positive, proactive attitude.
• Experience in technology/software and public sector markets preferred.

Responsibilities

• Develop integrated marketing programs across channels.
• Drive brand messaging consistency and impact.
• Write copy for marketing materials.
• Collaborate with sales to align campaigns with business needs.
• Use metrics to measure campaign effectiveness and adjust plans.
• Manage campaigns to ensure timely delivery.
• Maintain project schedules and approvals using PM software.
• Collect product information from internal experts or clients.
• Create product sheets, brochures, case studies, newsletters, and ads.
• Provide messaging guidance and leadership to marketing staff.
• Mentor junior team members.

Skills

Marketing strategy

Content writing

Project management

AP style

Microsoft Office

Graphic/visual skills

Communication

Email marketing

Direct mail

Public sector experience

Education

Bachelor's degree

Job description

Tyler Technologies, Inc. is seeking a Senior Marketing Specialist to craft and manage multifaceted campaigns that drive leads and brand recognition for Tyler solutions.

You will determine campaign needs, select communication vehicles, and guide internal teams to bring initiatives to completion. As part of Tyler's corporate staff, you will influence outcomes across various business areas, supporting teammates, clients, stakeholders, and the public sector through coordinated messaging and