Strategic Marketing Campaign Lead

Tyler Technologies, Inc.; Virginia (MN); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Tyler Technologies, Inc. seeks a Marketing Program Manager to lead vertical marketing campaigns targeting state and federal markets.

The role oversees multi-faceted campaigns, content creation for trade shows and lead gen, and collaboration with brand and campaign teams to drive revenue and raise the company image. The ideal candidate has 8+ years in marketing, strong writing skills, and experience managing diverse campaigns across direct marketing, video, ads, collateral, and web content.

Qualifications

• Bachelor’s degree or comparable work experience.
• 8+ years of marketing experience.
• Strong writing skills with impactful messages (reviews/writing samples).
• Experience managing multiple marketing projects and timelines.
• Experience directing direct marketing, video, advertising, collateral and web content projects.
• Strong skills in Microsoft Office, especially PowerPoint.
• Knowledge of AP style and graphic applications.
• Industry/public sector experience and trade show/user conference experience preferred.

Responsibilities

• Manage all aspects of multi-faceted marketing campaigns and programs.
• Determine marketing tactics to meet strategic goals and sales needs.
• Gather product information from internal teams or clients.
• Develop innovative communications across mail, email, web, video, and events.
• Collaborate with brand and campaign teams to execute projects.
• Analyze metrics and provide ROI reports to leadership.
• Maintain brand standards and ensure consistent messaging.
• Oversee marketing staff and mentor team members.

Skills

Marketing leadership

Technical writing

Project management

Content creation

MS Office/PowerPoint

AP style knowledge

Graphic design software

Client collaboration

ROI/metrics analysis

Education

Bachelor’s degree in a related field or comparable work experience

Tools

Graphic design software

Job description

Tyler Technologies, Inc. seeks a Marketing Program Manager to lead vertical marketing campaigns targeting state and federal markets.

The role oversees multi-faceted campaigns, content creation for trade shows and lead gen, and collaboration with brand and campaign teams to drive revenue and raise the company image. The ideal candidate has 8+ years in marketing, strong writing skills, and experience managing diverse campaigns across direct marketing, video, ads, collateral, and web content.