Senior Marketing Campaign Lead: Multichannel & Content

Tyler Technologies, Inc.; United States; On-site; USD 80,000 - 135,000; Full time

Job summary

Tyler Technologies, Inc. in the United States is seeking a Senior Marketing Specialist to create and manage multifaceted campaigns that drive leads and brand recognition for Tyler solutions.

You will determine campaign needs, write well-researched content, and guide internal teams to complete initiatives. Responsibilities include developing integrated programs across direct mail, email, web, video, collateral, and events, ensuring consistent messaging, and collaborating with sales to address

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• 6+ years of marketing experience and campaign management.
• Understanding of marketing vehicles including email, mail, collateral, web, video, trades shows.

Responsibilities

• Develop and manage integrated marketing campaigns to meet business goals.
• Write content for product sheets, brochures, case studies, and articles.
• Provide creative direction and mentorship to marketing staff.
• Collaborate with sales to align marketing with business needs.
• Use metrics to optimize campaign effectiveness and future activity.

Skills

Strong writing skills

Marketing communications

Project management

Campaign optimization

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Office

AP style knowledge

Job description

Tyler Technologies, Inc. in the United States is seeking a Senior Marketing Specialist to create and manage multifaceted campaigns that drive leads and brand recognition for Tyler solutions.

You will determine campaign needs, write well-researched content, and guide internal teams to complete initiatives. Responsibilities include developing integrated programs across direct mail, email, web, video, collateral, and events, ensuring consistent messaging, and collaborating with sales to address