State & Federal Marketing Leader & Content Strategist

Tyler Technologies, Inc.; Overland Park (KS); Hybrid; USD 105,000 - 138,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Manager to lead content, web, PR, and brand for State & Federal markets.

The role drives an integrated content and communications strategy to strengthen market position and enable sales with compelling content across channels. The position collaborates with State & Federal Marketing, Sales, and Corporate Marketing, translating priorities into engaging stories while managing a Marketing Specialist and contract resources.

Qualifications

• 7+ years of experience in content marketing, communications, brand, PR, or integrated marketing.
• Experience leading and coaching marketing or communications professionals.
• Proven ability to develop and execute integrated content strategies across channels.
• Exceptional writing, editing, storytelling, and messaging skills.
• Experience with web content strategy, SEO/AEO, and digital content optimization.

Responsibilities

• Lead the State & Federal content strategy and editorial calendar, aligning with market priorities and campaigns.
• Oversee development of case studies, white papers, articles, sales collateral, and other strategic content.
• Direct the editorial direction for webinars, newsletters, and other communications with internal and external stakeholders.
• Ensure marketing content reflects Tyler Technologies’ brand, messaging, and positioning across channels.
• Manage a Marketing Specialist and contract resources to deliver high-quality work on schedule.
• Coordinate cross-functionally with Sales, Campaigns, Digital, Product Marketing, and Corporate Marketing.

Skills

Content marketing

Communications

Brand strategy

Public relations

Integrated marketing

Education

Bachelor's degree in marketing/communications

Tools

SEO

AEO

Job description

Tyler Technologies, Inc. is seeking a Marketing Manager to lead content, web, PR, and brand for State & Federal markets.

The role drives an integrated content and communications strategy to strengthen market position and enable sales with compelling content across channels. The position collaborates with State & Federal Marketing, Sales, and Corporate Marketing, translating priorities into engaging stories while managing a Marketing Specialist and contract resources.