Strategic Marketing & Partnerships Director – Diagnostics

Becton, Dickinson and Company

Franklin Lakes (NJ)

On-site

USD 168,000 - 269,000

Full time

6 days ago

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Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

BD Lab Specimen Management is seeking an Associate Director, Strategic Marketing & Partnerships to drive two growth priorities: strategic instrument partner relationships and an ecosystem for new innovations in chronic disease testing. You will translate market and partner insights into executable plans and lead cross-functional teams to scale impact.

The role requires navigating a global matrixed organization and delivering executive-ready analyses and recommendations for senior leadership.

Qualifications

Bachelor’s degree in business, marketing, science, engineering, healthcare, or related field.
MBA or other relevant advanced degree preferred.
8+ years of progressive experience in strategic marketing, business development, or related fields.
Experience in diagnostics, IVD, medical devices, life sciences, or adjacent healthcare markets preferred.
Experience translating market opportunities into strategies, business cases, partnership models, and execution plans.

Responsibilities

Lead instrument company partnership strategy and engagement model for priority diagnostics partners, reference labs, and IDNs.
Shape the commercial ecosystem strategy for new innovations in chronic disease testing and decentralized settings.
Synthesize market, competitive, financial, and customer data to support leadership decisions.
Lead cross-functional execution across global teams and external partners to realize partnership plans.