Hybrid Pharma Implementation Marketing Lead

ViiV Healthcare; Durham (NC); Hybrid; USD 95.000 - 130.000; Vollzeit

Benefits dieser Stelle

Relocation package

Zusammenfassung

ViiV Healthcare, a global specialty HIV company, is seeking an Implementation Marketing Manager based in Durham, NC. The role leads development and execution of field-facing materials to educate customers on implementing our injectable products and aligns marketing messages with hub services objectives.

You will collaborate with Brand Teams, cross-functional partners, and field leadership to drive education, patient access programs, and provider engagement.

Qualifikationen

• Bachelor's degree and 6+ years of pharma commercial experience.
• Experience with a specialty product.
• Strong project management skills and experience.
• Marketing experience including copy approval (MLR).
• Digital marketing experience.

Aufgaben

• Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider/patient experience and implementation marketing strategy.
• Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness/education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
• Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan.
• Project manage activities including progress meetings, reports, steering groups, and workstreams.
• Support the organization and management of projects that enter the copy approval process, including the prioritization of projects and project schedules across teams, working closely with agency partners, promotions management, and ViiV internal stakeholders.
• Ensure progress and impact achieved are measured and communicated.
• Manage marketing materials including internal and external communications.
• Collaborate with the training team and educate field teams on materials and programs developed.
• Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks, with appropriate documentation.
• Understanding of ViiVConnect hub partners and vendors.

Kenntnisse

Project management

Marketing

Digital marketing

Copy approval processes (MLR)

Stakeholder collaboration

Ausbildung

Bachelor's degree

Jobbeschreibung

ViiV Healthcare, a global specialty HIV company, is seeking an Implementation Marketing Manager based in Durham, NC. The role leads development and execution of field-facing materials to educate customers on implementing our injectable products and aligns marketing messages with hub services objectives.

You will collaborate with Brand Teams, cross-functional partners, and field leadership to drive education, patient access programs, and provider engagement.