Strategic Marketing & Enrollment Analytics Lead

American-College-of-Educatio; United States; A distancia; USD 99.000 - 121.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, & vision insurance

401k with employer match

Paid parental leave

Generous PTO

Wellness program

Descripción de la vacante

American College of Education seeks an Associate Director of Marketing & Enrollment Analytics to lead analytics for Marketing, Enrollment, and Field teams. You will partner on data models, governance, and Power BI standards while shaping the measurement roadmap and providing actionable insights for decision-making.

The role emphasizes marketing performance analysis, attribution, and data quality, with a strong focus on optimization of the enrollment funnel across channels.

Formación

• Minimum 7 years of progressively responsible marketing analytics experience in higher education or similar
• Strong understanding of digital marketing metrics across Google Ads, Meta, CRM systems, and other channels
• Experience with Marketing Mix Modeling, incrementality measurement, attribution, and experimentation
• Ability to translate business questions into analytical approaches, clear insights, and actions for leaders

Responsabilidades

• Analyze marketing performance across channels, campaigns, audiences, programs, geographies, and segments to identify drivers of results.
• Evaluate ROI and enrollment funnel - leads, applications, conversions, starts, and cost per enrollment.
• Lead the build-out of ACE’s Marketing Mix Modeling capability and budget allocation recommendations.
• Use SQL, Power BI, Python or R to query, model, and analyze institutional data and marketing platform data.
• Define requirements for new reports, measures, and data views to support business needs.

Conocimientos

Marketing analytics

Power BI

SQL

Python or R

Educación

Bachelor's degree in Marketing, Business Analytics, Data Analytics, or related field

Herramientas

Power BI

SQL

Python

R

Descripción del empleo

American College of Education seeks an Associate Director of Marketing & Enrollment Analytics to lead analytics for Marketing, Enrollment, and Field teams. You will partner on data models, governance, and Power BI standards while shaping the measurement roadmap and providing actionable insights for decision-making.

The role emphasizes marketing performance analysis, attribution, and data quality, with a strong focus on optimization of the enrollment funnel across channels.