Marketing & Enrollment Analytics Director

American College of Education; United States; Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, & vision insurance

401k with employer match

Paid parental leave

Job summary

The American College of Education seeks an Associate Director, Marketing & Enrollment Analytics to lead analytics for ACE's Marketing, Enrollment, and Field teams. You will drive analyses and provide actionable insights to improve enrollment and marketing performance.

You will collaborate with the Institutional Analytics team on data models, governance, and Power BI standards while leading marketing measurement roadmaps and ensuring reliable inputs across platforms.

Qualifications

• Minimum bachelor’s degree in Marketing, Business Analytics, Data Analytics or related field.
• 7+ years of progressively responsible marketing analytics experience.
• Strong understanding of digital marketing metrics and platforms (Google Ads, Meta, CRM).
• Experience with incrementality, experimentation, and Marketing Mix Modeling is preferred.

Responsibilities

• Analyze marketing performance across channels, campaigns, audiences, and geographies.
• Evaluate ROI across the customer acquisition and enrollment funnel.
• Lead marketing data quality standards and tracking conventions.
• Use Power BI, SQL, Python or R to analyze institutional data and marketing platforms.
• Partner with Marketing and Enrollment to improve conversion and starts.

Skills

Marketing analytics

Power BI

SQL

Python or R

Google Ads

Meta (Facebook)

CRM systems

Education

Bachelor's degree in Marketing, Business Analytics, or related field

Tools

Power BI

SQL

Python

Job description

The American College of Education seeks an Associate Director, Marketing & Enrollment Analytics to lead analytics for ACE's Marketing, Enrollment, and Field teams. You will drive analyses and provide actionable insights to improve enrollment and marketing performance.

You will collaborate with the Institutional Analytics team on data models, governance, and Power BI standards while leading marketing measurement roadmaps and ensuring reliable inputs across platforms.