Enrollment Analytics Lead for Degree Marketing

Columbia Business School; New York (NY); Vor Ort; USD 86.000 - 96.000; Vollzeit

Zusammenfassung

Columbia Business School in New York seeks a Senior Associate Director, Degree Marketing & Analytics to lead enrollment data reporting, dashboards, and attribution frameworks. You will own data infrastructure and analytics across degree programs, guiding recruitment and yield strategy with senior stakeholders.

The role requires strong command of CRM platforms, data tools, and the ability to translate complex data into actionable insight while collaborating across a matrixed organization.

Qualifikationen

• Bachelor’s degree required with 4+ years in enrollment data/analytics.
• Strong analytical skills and ability to translate data into action.
• Experience with CRM platforms and enrollment/marketing analytics tools.
• Ability to design, maintain, and audit dashboards for non-technical stakeholders.

Aufgaben

• Oversee enrollment data reporting and data strategy for CBS programs.
• Own design and maintenance of reporting systems, dashboards, and attribution.
• Partner with Slate team on data reporting, tracking, and ROI measurement.
• Analyze email engagement and lead quality to improve yield strategies.
• Create and audit Slate dashboards to monitor funnel health in real time.
• Collaborate with senior leadership to align data needs across enrollment.
• Ensure secure data exchange and adherence to policies.

Kenntnisse

Analytical skills

Data analysis

Stakeholder communication

SQL

Ausbildung

Bachelor’s degree

Master’s Degree or MBA preferred

Tools

Slate CRM

Power BI

Tableau

SQL

Jobbeschreibung

Columbia Business School in New York seeks a Senior Associate Director, Degree Marketing & Analytics to lead enrollment data reporting, dashboards, and attribution frameworks. You will own data infrastructure and analytics across degree programs, guiding recruitment and yield strategy with senior stakeholders.

The role requires strong command of CRM platforms, data tools, and the ability to translate complex data into actionable insight while collaborating across a matrixed organization.