Remote Associate Director, Marketing & Enrollment Analytics

Jobgether; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health coverage

401(k) with employer matching

Paid time off

Tuition reimbursement

Wellness program

Job summary

Jobgether partners with a mission-driven university to hire an Associate Director, Marketing & Enrollment Analytics. This remote-friendly role leads analytics strategies to boost marketing effectiveness and enrollment performance in a virtual-first environment.

The ideal candidate will translate complex data into actionable insights, develop measurement standards, and collaborate with Marketing, Enrollment, and Field teams to guide strategy and optimize ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Analytics, Business or related field.
• 7+ years in marketing analytics with lead-to-conversion experience preferred.
• Experience in higher education analytics is a plus.
• Strong knowledge of digital marketing metrics and data sources (Google Ads, Meta).
• Familiarity with Marketing Mix Modeling and attribution methods.

Responsibilities

• Lead analytics strategies to strengthen marketing effectiveness and enrollment performance.
• Partner with Marketing, Enrollment, and Field teams to deliver insights and actions.
• Develop and maintain standards for metrics, testing, and reporting.
• Use Power BI, SQL, Python or R to analyze datasets and build dashboards.
• Support enrollment forecasting, lead trend analysis, and scenario planning.

Skills

Marketing analytics

Data storytelling

Communication skills

Project management

Education

Bachelor's degree

Tools

Power BI

SQL

Python

R

Job description

Jobgether partners with a mission-driven university to hire an Associate Director, Marketing & Enrollment Analytics. This remote-friendly role leads analytics strategies to boost marketing effectiveness and enrollment performance in a virtual-first environment.

The ideal candidate will translate complex data into actionable insights, develop measurement standards, and collaborate with Marketing, Enrollment, and Field teams to guide strategy and optimize ROI across channels.