Associate Director, Marketing & Enrollment Analytics

Jobgether; United States; À distance; USD 110 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health coverage

401(k) with employer matching

Paid time off

Tuition reimbursement

Wellness program

Résumé du poste

Jobgether partners with a mission-driven university to hire an Associate Director, Marketing & Enrollment Analytics. This remote-friendly role leads analytics strategies to boost marketing effectiveness and enrollment performance in a virtual-first environment.

The ideal candidate will translate complex data into actionable insights, develop measurement standards, and collaborate with Marketing, Enrollment, and Field teams to guide strategy and optimize ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Analytics, Business or related field.
• 7+ years in marketing analytics with lead-to-conversion experience preferred.
• Experience in higher education analytics is a plus.
• Strong knowledge of digital marketing metrics and data sources (Google Ads, Meta).
• Familiarity with Marketing Mix Modeling and attribution methods.

Responsabilités

• Lead analytics strategies to strengthen marketing effectiveness and enrollment performance.
• Partner with Marketing, Enrollment, and Field teams to deliver insights and actions.
• Develop and maintain standards for metrics, testing, and reporting.
• Use Power BI, SQL, Python or R to analyze datasets and build dashboards.
• Support enrollment forecasting, lead trend analysis, and scenario planning.

Connaissances

Marketing analytics

Data storytelling

Communication skills

Project management

Formation

Bachelor's degree

Outils

Power BI

SQL

Python

R

Description du poste

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director, Marketing & Enrollment Analytics based in the United States. The Associate Director, Marketing & Enrollment Analytics will lead the development and execution of analytics strategies that strengthen marketing effectiveness and enrollment performance within a mission-driven, virtual-first higher education environment. Acting as the primary analytics partner to Marketing, Enrollment, and Field teams, this role will transform complex data into actionable insights that inform investment, improve conversion, and support institutional growth. The position combines advanced marketing measurement, enrollment funnel analysis, statistical modeling, and business intelligence to uncover opportunities and guide strategic decisions. It will also lead the marketing measurement roadmap, establish standards for metrics and testing, and advance automation to support continuous performance monitoring. Working collaboratively with institutional analytics colleagues and business leaders, the successful candidate will help build reliable data foundations and a more informed, data-driven operating culture.

Accountabilities

• Analyze marketing performance across channels, campaigns, audiences, programs, and geographies to identify performance drivers and improvement opportunities.
• Evaluate marketing investment and ROI throughout the acquisition and enrollment funnel, from lead generation and applications to enrollment, student starts, and cost per enrollment.
• Advance marketing effectiveness measurement through attribution, incrementality analysis, experimentation, lift studies, geographic testing, and related methodologies.
• Lead the development and application of Marketing Mix Modeling to assess channel investment and recommend budget allocation.
• Analyze data from digital advertising platforms, including Google Ads and Meta, as well as CRM systems, paid media, organic activity, and other marketing sources.
• Translate complex marketing and enrollment data into clear insights, recommendations, and actions for business leaders and cross-functional partners.
• Establish and maintain marketing data quality and tracking standards, including channel spend data, UTM parameters, campaign naming conventions, and lead source integrity.
• Partner with Marketing to share enrollment outcomes with advertising platforms through offline conversion uploads and conversion APIs, supporting optimization toward applications and student starts.
• Analyze the full enrollment funnel and evaluate performance across programs, channels, sources, geographies, partners, and student segments.
• Identify opportunities to improve conversion rates, targeting, productivity, and overall enrollment outcomes.
• Contribute to enrollment forecasting, lead trend analysis, scenario planning, and cross-functional projects connecting Marketing, Enrollment, and Field performance.
• Use Power BI, SQL, and Python or R to query, model, and analyze institutional and marketing datasets.
• Investigate data, validate assumptions, test findings, and identify gaps in existing reports or data structures.
• Leverage AI and automation to monitor performance, detect anomalies, and trigger timely alerts and actions beyond routine reporting.
• Define requirements for new or enhanced reports, measures, dashboards, and data views based on business needs.
• Partner with the Institutional Analytics team on shared data models, governance, and Power BI standards while leading the marketing measurement roadmap and metric definitions.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field.
• At least 7 years of progressively responsible experience in marketing analytics, preferably in organizations with significant marketing investment and complex customer acquisition or conversion funnels.
• Experience in higher education, education marketing, enrollment analytics, or another lead-to-conversion environment is preferred.
• Demonstrated expertise in marketing performance analysis, customer acquisition, conversion, ROI, attribution, and campaign or channel effectiveness.
• Strong understanding of digital marketing metrics, platforms, and data sources, including Google Ads, Meta, CRM systems, and related marketing technologies.
• Experience with incrementality measurement, experimentation, lift analysis, multi-touch attribution, and Marketing Mix Modeling strongly preferred.
• Solid foundation in applied statistics, including regression analysis, experimental design, A/B testing, and evaluation of marketing and enrollment strategies.
• Familiarity with SQL, Python, or R for data analysis, or the ability and willingness to develop proficiency in these tools.
• Strong proficiency with business intelligence platforms, with the ability to independently investigate business questions using datasets, dashboards, filters, dimensions, and data views. Power BI experience is preferred.
• Ability to translate business questions into appropriate analytical approaches, meaningful insights, recommendations, and practical actions.
• Strong communication and presentation skills, including the ability to explain analytical findings to leaders and business partners.
• Experience defining requirements for reporting enhancements, new measures, and data views.
• Demonstrated ability to collaborate across departments and manage multiple analytical projects and competing priorities.
• Strong critical thinking, problem-solving, organization, and attention to detail.
• Self-motivation, adaptability, sound time management, and the ability to deliver high-quality work under pressure and tight deadlines.
• Commitment to student satisfaction, understanding student needs, teamwork, and the organization’s mission and community impact.
• Ability to work remotely with reliable internet access of at least 50 Mbps download and 5 Mbps upload.
• Must reside in an eligible U.S. location. Candidates residing in Alaska, Washington, D.C., Massachusetts, South Dakota, or Alabama are not eligible.

Benefits

• Starting salary: $110,000 per year, with final offers depending on education, experience, and relevant expertise.
• Annual bonus: All full-time employees are eligible for an annual bonus.
• Health coverage: Medical, dental, and vision insurance.
• Health spending options: Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Retirement: 401(k) plan with employer matching contributions.
• Paid time off: Generous PTO and paid parental leave.
• Community involvement: Paid volunteer time.
• Education support: Tuition reimbursement and tuition reduction programs.
• Wellness: Full-service wellness and Employee Assistance Program (EAP).
• Insurance protection: Employer-paid life and accidental death and dismemberment (AD&D) insurance, short-term disability, and employer-paid long-term disability.
• Work environment: Virtual-first organization with an emphasis on inclusion, employee well-being, and a supportive workplace culture.
• Recognition: Employee recognition and awards programs.

We appreciate your interest and wish you the best!