Enrollment Data Strategy Lead for Degree Marketing

Columbia University in the City of New York; New York (NY); On-site; USD 86,000 - 96,000; Full time

Job summary

Columbia Business School is seeking a Senior Associate Director to lead enrollment data analysis and analytics strategy. You will own reporting systems, dashboards, and attribution, informing recruitment and yield across degree programs.

The role requires strong CRM, data visualization, and stakeholder-management skills, with collaboration across admissions leadership and technical teams.

Qualifications

• Bachelor’s degree required; minimum 4 years of related experience.
• Experience in CRM platforms and enrollment or marketing analytics tools.
• Demonstrated ability to design, maintain, and audit data dashboards and reporting systems.
• Strong analytical and communication skills; able to translate data into actionable insights.

Responsibilities

• Conducts ongoing statistical analysis and provides summaries of enrollment data for multiple programs.
• Analyzes market trends and lead density to identify recruitment opportunities.
• Defines and tracks lead quality metrics and enrollment funnel performance.
• Partners with Slate team on data-related reporting, dashboards, and attribution.

Skills

Analytical skills

CRM platforms

Data dashboards

Communication skills

Excel/Google Sheets

Education

Bachelor’s degree

Master’s degree or MBA (preferred)

Tools

SQL

Tableau/Power BI

Slate CRM

HTML/CSS/JavaScript (CRM context)

Job description

Columbia Business School is seeking a Senior Associate Director to lead enrollment data analysis and analytics strategy. You will own reporting systems, dashboards, and attribution, informing recruitment and yield across degree programs.

The role requires strong CRM, data visualization, and stakeholder-management skills, with collaboration across admissions leadership and technical teams.