Marketing Analytics & Insights Manager

Louisiana State University; Louisiana; On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Tuition exemption

Paid holidays

Job summary

Louisiana State University is seeking a Manager of Marketing Analytics to lead analytics, dashboards, and data governance for online marketing and enrollment initiatives. The role emphasizes cross-functional collaboration with marketing leadership to optimize campaigns and drive informed decision-making.

The candidate will manage performance reporting, funnel analysis, and data quality across platforms like Salesforce and Tableau, contributing to strategic planning and operational excellence.

Qualifications

• Bachelor's degree required with 3 years of experience in marketing analytics or performance reporting.
• Master's degree with 8 years of experience preferred.
• Experience with CRM and marketing platforms (e.g., Salesforce) is a plus.

Responsibilities

• Oversee marketing performance reporting across campaigns, channels, and partnerships.
• Analyze funnel performance and provide insights to optimize enrollment outcomes.
• Validate data quality, reconcile discrepancies, and maintain documentation for metrics and dashboards.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree

Master's degree

Job description

Louisiana State University is seeking a Manager of Marketing Analytics to lead analytics, dashboards, and data governance for online marketing and enrollment initiatives. The role emphasizes cross-functional collaboration with marketing leadership to optimize campaigns and drive informed decision-making.

The candidate will manage performance reporting, funnel analysis, and data quality across platforms like Salesforce and Tableau, contributing to strategic planning and operational excellence.