Enrollment Analytics & CRM Director — Hybrid & Strategic Forecasting

American University; United States; Hybrid; USD 124,000 - 150,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

American University is seeking a Director of Enrollment Analytics and CRM to lead Salesforce CRM operations, enrollment analytics, and forecasting. You will advance predictive modeling, dashboard development, and data governance to inform recruitment, admissions, and financial aid strategies.

The role emphasizes hands-on CRM administration, Workday integration, and cross-functional collaboration with IT, Institutional Research, and Admissions.

Qualifications

• Bachelor’s degree required in information systems, data analytics, computer science, statistics, economics, business analytics, higher education administration, or a related field.
• 5-8 years of relevant experience in enrollment analytics, predictive modeling, CRM administration, enrollment systems, or related operations.
• Experience administering Salesforce CRM or a comparable enterprise CRM platform with configuration, workflow support, and troubleshooting.
• Ability to communicate technical concepts and findings to technical and non-technical audiences.

Responsibilities

• Lead enrollment modeling, predictive analytics, and forecasting tools to support recruitment and class planning.
• Administer Salesforce CRM and enrollment systems; optimize workflows and data quality.
• Design and maintain reports, dashboards, and data visualizations for leadership.
• Collaborate with IT, Institutional Research, Financial Aid, and external partners on system integrations.

Skills

Salesforce CRM

Predictive analytics

Forecasting

Dashboard development

Workday integration

Statistical analysis

Education

Bachelor’s degree in information systems or related field

Master’s degree in analytics or related field

Tools

Salesforce

Workday

SQL

CRM platforms

Job description

American University is seeking a Director of Enrollment Analytics and CRM to lead Salesforce CRM operations, enrollment analytics, and forecasting. You will advance predictive modeling, dashboard development, and data governance to inform recruitment, admissions, and financial aid strategies.

The role emphasizes hands-on CRM administration, Workday integration, and cross-functional collaboration with IT, Institutional Research, and Admissions.