Enrollment Analytics & CRM Director

American University; Washington (District of Columbia); Ibrido; USD 124.000 - 150.000; Tempo pieno

Descrizione del lavoro

American University is seeking a Director of Enrollment Analytics and CRM in Washington, DC. The role leads Salesforce CRM operations, undergraduate enrollment analytics, predictive modeling, and operational reporting to support recruitment and enrollment goals.

Reporting to the AVP, you will expand analytical capacity with advanced modeling, forecasting, and dashboard development, while ensuring data quality and system integration across Workday and CRM platforms.Collaborate with Admissions,

Competenze

• Bachelor’s degree required in information systems, data analytics, computer science, statistics, mathematics, economics, or a related field.
• Master’s degree in analytics, statistics, information systems, higher education, or a related field preferred.

Mansioni

• Lead enrollment modeling, predictive analytics, and forecasting to support recruitment and class planning.
• Administer Salesforce CRM and related undergraduate enrollment technology platforms; oversee configuration and workflows.
• Develop dashboards, reports, and data visualizations for executive decision support and enrollment planning.
• Collaborate with IT, Institutional Research, Financial Aid, and external partners to ensure data quality and system interoperability.

Conoscenze

Salesforce admin

SQL

Data viz

Predictive analytics

Communication

Project management

Formazione

Bachelor's degree

Master's degree

Strumenti

Workday

CRM platforms

Descrizione del lavoro

American University is seeking a Director of Enrollment Analytics and CRM in Washington, DC. The role leads Salesforce CRM operations, undergraduate enrollment analytics, predictive modeling, and operational reporting to support recruitment and enrollment goals.

Reporting to the AVP, you will expand analytical capacity with advanced modeling, forecasting, and dashboard development, while ensuring data quality and system integration across Workday and CRM platforms.Collaborate with Admissions,