Strategic Field Marketing Lead, Clinical Solutions

BD

San Diego (CA)

On-site

USD 115,000 - 184,000

Full time

3 days ago

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Benefits offered by this job

Health & wellbeing

401(k) plan

Paid time off

Parental leave

Educational assistance

Commuter benefits

Job summary

BD is seeking a Field Marketing Manager for the US region based in San Diego. You will own national activation plans spanning clinical systems, reagents, assays, software, and workflow offerings, aligning with regional strategies and sales objectives.

You will partner with Sales, Regional Product Marketing, and Medical Affairs to translate GTM strategies into targeted programs, events, and customer engagements that build opportunities and accelerate the pipeline.

Qualifications

Bachelor's degree in life sciences, healthcare, marketing, or related discipline.
5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets.
Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth.
Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers.
Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization.
Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications.
Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred.
Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration.

Responsibilities

Own US Clinical Solutions field activation plan and calendar in alignment with regional strategies and sales objectives.
Identify priority customer segments, reference laboratories, and whitespace opportunities.
Translate approved go-to-market strategies into targeted account programs and customer-level actions.
Use insights to prioritize field marketing resources and adjust activation plans.
Lead activation that creates and advances opportunities across priority clinical labs and health systems.
Partner on audience acquisition and campaign execution to align with sales priorities.
Drive timely follow-up of marketing-qualified leads and account engagement.
Monitor program performance, pipeline influence, and ROI to identify gaps and actions.
Execute national/local events, launches, and ABM programs with sales coordination and post-event follow-up.
Provide field enablement through messaging, tools, and reimbursement resources.
Capture customer feedback and market insights to refine regional planning and execution.
Ensure content aligns with brand, quality, regulatory, and claims requirements.
Coordinate across teams to maintain priorities and follow-through.
Gather competitive and reimbursement insights for business reviews and planning.