Global Marketing Lead, Molecular Platforms & Informatics

BD; Cockeysville (MD); On-site; USD 134,000 - 215,000; Full time

Job summary

BD is seeking a Sr. Global Marketing Manager, Molecular Platforms and Informatics, to shape global market development and go-to-market strategies for BD COR, BD MAX, and BD Synapsys within Advanced Diagnostics.

This role collaborates with regional teams to drive awareness, adoption, and growth across high-volume molecular testing environments. The position reports to the Global MDx Marketing Director and requires leading campaigns, developing differentiated value propositions, and delivering

Qualifications

• 5+ years in global or regional strategic marketing in IVD, molecular diagnostics, or life sciences.
• Experience with BD COR, BD MAX, or molecular diagnostics platforms preferred.
• Ability to translate clinical data into customer-focused marketing strategies.

Responsibilities

• Define and communicate global marketing strategy for molecular platforms.
• Lead campaigns, market development initiatives, and customer engagement programs.
• Collaborate with Medical Affairs, Regulatory, and R&D across regions.
• Support portfolio planning, launches, and lifecycle initiatives.
• Develop marketing tools, content, webinars, and playbooks.
• Measure performance and report on campaign impact and platform growth.

Skills

Global marketing strategy

Cross-functional leadership

Strategic thinking

Communication skills

Travel readiness

Education

Bachelor’s degree in Life Sciences, Marketing, or Business

Tools

Campaign management tools

Sales enablement materials

Job description

BD is seeking a Sr. Global Marketing Manager, Molecular Platforms and Informatics, to shape global market development and go-to-market strategies for BD COR, BD MAX, and BD Synapsys within Advanced Diagnostics.

This role collaborates with regional teams to drive awareness, adoption, and growth across high-volume molecular testing environments. The position reports to the Global MDx Marketing Director and requires leading campaigns, developing differentiated value propositions, and delivering