Product Marketing Manager, Clinical Systems — US Market

BD; San Diego (CA); In loco; USD 148.000 - 236.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Descrizione del lavoro

BD, a global medical technology leader, is seeking a Product Marketing Manager for Clinical Systems in the US. The role drives the US marketing plan, segmentation, launches, and value propositions for instruments and software, translating global strategy into regional priority and growth.

You will collaborate with Global Product Marketing, Sales, Finance, and Field Applications to optimize portfolio performance, pricing, and demand, while ensuring successful launches and lifecycle management.

Competenze

• 5-7+ years in life sciences product marketing or management.
• Professional flow cytometry experience.
• Experience leading regional go-to-market for complex research instruments or capital equipment.
• Strong analytics incl. forecasting, pricing, funnel metrics, and market insights.
• Excellent cross-functional communication and leadership.
• Bachelor's degree in life sciences, business, marketing, or related field.
• Experience with CRM and business intelligence tools.

Mansioni

• Own the US marketing plan and commercial performance for Clinical Systems.
• Translate global strategy into US segmentation, value propositions, and GTM plans.
• Lead regional launches and lifecycle management for instruments and software.
• Provide enablement, campaigns, events, and account activation.
• Monitor performance, diagnose gaps, and drive corrective actions.
• Develop regional pricing recommendations and customer value cases.

Conoscenze

Product marketing

Commercial marketing

Product management

Flow cytometry

Go-to-market

Forecasting

Pricing

CRM

BI tools

Formazione

Bachelor's degree

Strumenti

CRM

BI tools

Descrizione del lavoro

BD, a global medical technology leader, is seeking a Product Marketing Manager for Clinical Systems in the US. The role drives the US marketing plan, segmentation, launches, and value propositions for instruments and software, translating global strategy into regional priority and growth.

You will collaborate with Global Product Marketing, Sales, Finance, and Field Applications to optimize portfolio performance, pricing, and demand, while ensuring successful launches and lifecycle management.