Strategic Events Marketing Manager for B2B Growth

InStride; Missouri; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Flexible vacation

Paid family leave

Healthcare benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead and optimize our event portfolio as a strategic B2B growth channel. You will partner with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role blends strategy with hands-on execution across in-person, virtual, and sponsored experiences. You’ll drive integrated campaigns, coordinate across marketing teams, and measure ROI to inform future investments.

Qualifications

• 5+ years in B2B marketing with events or ABM focus.
• Experience managing complex in-person and/or virtual events end-to-end.
• CRM/marketing automation usage for targeting, activation and measurement.
• Account-based marketing and priority-account activation preferred.
• Creative, analytical and growth-minded with continuous improvement mindset.

Responsibilities

• Own InStride’s integrated event strategy across sponsored and hosted events, in-person and virtual programs.
• Define objectives, target accounts and personas, activation plans, and success metrics.
• Plan and execute customer, prospect, executive, and third‑party events.
• Lead end‑to‑end event execution: sponsorships, vendors, registration, messaging, booths, staffing and budgets.
• Develop Sales activation strategies with targeted outreach and timely follow-up.
• Use performance insights to optimize future event investments and ROI.
• Maintain the strategic events calendar and portfolio alignment with GTM priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross‑functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead and optimize our event portfolio as a strategic B2B growth channel. You will partner with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role blends strategy with hands-on execution across in-person, virtual, and sponsored experiences. You’ll drive integrated campaigns, coordinate across marketing teams, and measure ROI to inform future investments.