Strategic B2B Events Marketing Lead for Growth

InStride; Elm (PA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will align events with marketing and sales, drive pipeline, and connect events to campaigns, ABM, content, and digital channels.

You’ll own strategy, execution, and post-event optimization to maximize impact. You’ll partner across Marketing, Sales, BDRs, Design, RevOps and external partners, moving from strategy to execution with creative, analytical rigor and a bias for

Qualifications

• 5+ years of B2B marketing experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Build the business strategy for priority events with objectives, target accounts, personas, and success metrics.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial objectives.
• Own end-to-end event execution including sponsorships, contracts, registration, messaging, design, staffing, and on-site execution.
• Develop Sales activation strategies for priority events with target accounts and timely follow-up.
• Use performance insights to inform future event investments and optimize ROI.
• Maintain InStride’s strategic events calendar and portfolio view throughout the year.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM software

Marketing automation platforms

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead its event portfolio as a strategic growth channel. You will align events with marketing and sales, drive pipeline, and connect events to campaigns, ABM, content, and digital channels.

You’ll own strategy, execution, and post-event optimization to maximize impact. You’ll partner across Marketing, Sales, BDRs, Design, RevOps and external partners, moving from strategy to execution with creative, analytical rigor and a bias for