Strategic B2B Events & Growth Marketing Lead

InStride; Alton (IL); Remote; USD 85,000 - 125,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our events as a strategic growth channel. You will own the event portfolio strategy and execution, aligning with Marketing and Sales to drive pipeline and account engagement.

You will connect events to integrated campaigns, ABM programs, and digital channels, optimize ROI, and partner across teams to turn events into measurable commercial outcomes while managing budgets, vendors, and on-site experiences.

Qualifications

• 5+ years of B2B marketing experience with events ownership.
• Experience running integrated campaigns and demand gen programs.
• Familiarity with CRM, marketing automation, and ABM platforms.
• Strong cross-functional collaboration with Marketing and Sales.
• Creative, analytical, and proactive approaching ROI.

Responsibilities

• Translate business priorities into a scalable event strategy.
• Activate content, email, digital, ABM, social channels around events.
• Align with Sales to identify priority accounts and meetings.
• Manage end-to-end event execution, budget, vendors, and on-site needs.
• Define KPIs, measure pipeline impact, and optimize future investments.
• Coordinate across Marketing, Sales, Design, and RevOps for unified plans.

Skills

B2B marketing

Event ownership

Integrated campaigns

ABM programs

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our events as a strategic growth channel. You will own the event portfolio strategy and execution, aligning with Marketing and Sales to drive pipeline and account engagement.

You will connect events to integrated campaigns, ABM programs, and digital channels, optimize ROI, and partner across teams to turn events into measurable commercial outcomes while managing budgets, vendors, and on-site experiences.