Strategic B2B Events Marketing Lead

InStride; Indiana; Remote; USD 90,000 - 130,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to own the strategy and execution of the company’s event portfolio. You will partner with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role requires combining event execution with a broader B2B marketing mindset, connecting events to content, digital channels, and sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing experience with events ownership.
• Experience managing complex in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms for targeting, activation, attribution, and measurement.

Responsibilities

• Translate business and GTM priorities into a strategic events plan.
• Activate content, email, digital, ABM, social channels pre-, during-, and post-events.
• Collaborate with Sales to identify priority accounts and drive meetings from events.
• Lead end-to-end event execution including sponsorships, logistics, budgets, and on-site experience.
• Define KPIs, measure engagement and pipeline impact, and translate insights into future ROI.
• Coordinate cross-functional teams (Marketing, Sales, BDRs, Design, Product, RevOps) around event strategy.
• Plan and manage the integrated event calendar and portfolio to align with go-to-market priorities.
• Light travel may be required.

Skills

B2B Marketing

Event Ownership

Integrated Campaigns

Demand Generation

ABM Programs

Analytics

Cross-functional Collaboration

Tools

CRM

Marketing Automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to own the strategy and execution of the company’s event portfolio. You will partner with Marketing and Sales to ensure events support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role requires combining event execution with a broader B2B marketing mindset, connecting events to content, digital channels, and sales activation to maximize impact and ROI.