Strategic B2B Events Marketing Lead

InStride; Yuma (AZ); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible vacation policy

Step Forward tuition program

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of InStride's event portfolio while partnering with Marketing and Sales to support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role combines event execution with a broader B2B marketing mindset, linking events to integrated campaigns, ABM, content, and Sales activation to maximize ROI and impact.

Qualifications

• 5+ years of B2B marketing experience with ownership of events and integrated campaigns.

Responsibilities

• Translate business and GTM priorities into a comprehensive event strategy.
• Activate content, email, digital channels, ABM, social, and Sales to maximize reach and conversions.
• Partner with Sales and BDRs to identify priority accounts and drive meetings from event activity.
• Oversee end-to-end event execution, including sponsorships, logistics, budgets, and on-site experience.
• Define event KPIs, measure account engagement and pipeline impact, and optimize future investments.

Skills

B2B marketing

Event strategy

ABM

Campaign integration

Analytics & ROI

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. You will own the strategy and execution of InStride's event portfolio while partnering with Marketing and Sales to support GTM priorities, engage target accounts, and contribute to pipeline growth.

The role combines event execution with a broader B2B marketing mindset, linking events to integrated campaigns, ABM, content, and Sales activation to maximize ROI and impact.