Strategic B2B Events Marketing Manager

InStride; Lorida (FL); Teletrabalho; USD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible vacation policy

Resumo da oferta

InStride seeks an experienced Events Marketing Manager to lead and scale its event portfolio as a core B2B growth channel. You will align with Marketing and Sales to ensure events support GTM priorities and contribute to pipeline growth.

The role requires strategic mindset, hands-on execution, and the ability to connect events to integrated campaigns, content, and digital channels for measurable impact.

Qualificações

• 5+ years of B2B marketing experience with strong event ownership.
• Experience running complex in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM tools to target audiences and measure impact.
• Familiarity with account-based marketing and activation strategies preferred.

Responsabilidades

• Translate business and GTM priorities into a strategic event plan.
• Activate content, email, digital, ABM, and social channels around events to maximize reach.
• Align with Sales to identify priority accounts and drive meetings from event activity.
• Oversee event logistics, budgets, staffing, and post-event follow-up.
• Define KPIs, measure engagement and pipeline impact, and advise on future investments.

Conhecimentos

B2B marketing

Event ownership

Integrated campaigns

Demand generation

ABM

Ferramentas

CRM

Marketing automation

ABM platforms

Descrição da oferta de emprego

InStride seeks an experienced Events Marketing Manager to lead and scale its event portfolio as a core B2B growth channel. You will align with Marketing and Sales to ensure events support GTM priorities and contribute to pipeline growth.

The role requires strategic mindset, hands-on execution, and the ability to connect events to integrated campaigns, content, and digital channels for measurable impact.