Strategic B2B Events Manager

InStride; Athens (GA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B channel. The role partners with Marketing and Sales to align events with GTM priorities, engage target accounts, and grow pipeline.

You will connect events to campaigns, ABM, content, and digital channels to maximize ROI. You are creative, proactive, analytical, and detail-oriented, capable of moving between strategy and execution.

Qualifications

• 5+ years of B2B marketing experience with events, campaigns, demand gen or ABM.
• Experienced in end-to-end event management, sponsorships and executive experiences.
• Proficient with CRM, marketing automation and ABM platforms for targeting and measurement.
• Familiar with account-based marketing and target-account activation strategies.
• Creative, analytical, resourceful with a drive for improvement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored and hosted events.
• Define objectives, accounts, personas, and activation plans before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• Manage end-to-end event execution including sponsorships, budgets, and on-site.
• Develop Sales activation strategies with Sales/BDR for target accounts.
• Use performance insights to guide future event investments.
• Maintain the events calendar and portfolio alignment with campaigns.
• Travel may be required.

Skills

Strategic event marketing

Campaign integration

Sales alignment

Event management

Measurement & ROI

Cross-functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B channel. The role partners with Marketing and Sales to align events with GTM priorities, engage target accounts, and grow pipeline.

You will connect events to campaigns, ABM, content, and digital channels to maximize ROI. You are creative, proactive, analytical, and detail-oriented, capable of moving between strategy and execution.