Strategic Events Marketing Manager — B2B Growth & Activation

InStride; Milton (MA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan

Flexible vacation

Paid family leave

Health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B growth channel. You will collaborate with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and drive pipeline growth.

The role combines event execution with a broader marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation for maximum impact.

Qualifications

• 5+ years of B2B marketing experience with ownership of events and campaigns.
• Experience managing in-person and virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM tools.
• ABM and target-account activation experience preferred.
• Creative, analytical, resourceful with a drive for improvement.

Responsibilities

• Own integrated event strategy across sponsored and hosted events with go-to-market alignment.
• Build business strategy for priority events including objectives and metrics.
• Plan and execute customer, prospect, executive, and third-party events.
• Own end-to-end event execution: sponsorships, contracts, registration, and on-site.
• Develop Sales activation strategies with Sales and BDR teams.
• Use performance insights to guide future event investments.
• Maintain strategic events calendar and portfolio view.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaigns

Sales alignment

Event management

Measurement & optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B growth channel. You will collaborate with Marketing and Sales to align events with go-to-market priorities, engage target accounts, and drive pipeline growth.

The role combines event execution with a broader marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation for maximum impact.