Strategic B2B Events Marketing Lead

InStride; Ohio; Remote; USD 70,000 - 120,000; Full time

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic growth channel. You will align events with marketing and sales GTM priorities, engage target accounts, and drive pipeline impact through integrated campaigns.

You bring hands-on event execution with a broader B2B marketing mindset, connecting events to content, ABM, digital channels, and Sales activation to maximize ROI. Travel may be required as events occur across multiple locations.

Qualifications

• 5+ years of B2B marketing with event ownership.
• Experience managing in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms to support targeting, activation, attribution and measurement.

Responsibilities

• Translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts.
• Activate content, email, digital, ABM, social and other channels around events to maximize reach and conversion.
• Partner with Sales and BDR teams to identify priority accounts and generate meaningful meetings from event activity.
• Own end-to-end event execution: sponsorships, logistics, budgeting, on-site execution, and post-event follow-up.
• Define event KPIs and measure account engagement and pipeline impact to inform future investments.
• Maintain the integrated events calendar and ensure alignment with broader marketing campaigns and GTM priorities.
• Travel may be required.

Skills

Event marketing

B2B marketing

ABM

CRM marketing automation

Campaign analytics

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic growth channel. You will align events with marketing and sales GTM priorities, engage target accounts, and drive pipeline impact through integrated campaigns.

You bring hands-on event execution with a broader B2B marketing mindset, connecting events to content, ABM, digital channels, and Sales activation to maximize ROI. Travel may be required as events occur across multiple locations.