B2B Events Marketing Manager: Growth & Strategy

InStride; Michigan; In loco; USD 95.000 - 105.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

And more!

Descrizione del lavoro

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. Own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to drive pipeline and align with GTM priorities.

You will connect events to integrated campaigns, ABM, content, and digital channels, ensuring measurable impact and ROI. Travel may be required in a fast-paced, growth-focused environment.

Competenze

• 5+ years of B2B marketing with events ownership and demand gen.
• Experience managing complex in-person and virtual events end-to-end.
• Familiar with CRM, marketing automation, and ABM tools.
• Experience aligning events with account-based and integrated campaigns.
• Creative, analytical, proactive mindset with continuous improvement.

Mansioni

• Own InStride’s integrated event strategy across all formats.
• Define objectives, target accounts, personas, and activation plans.
• Plan and execute events that advance marketing and commercial goals.
• Manage sponsorships, vendors, registration, materials, and staffing.
• Develop Sales activation and post-event follow-up plans.
• Use data to optimize future event investments and ROI.
• Maintain the events calendar and portfolio alignment with GTM priorities.
• Travel may be required.

Conoscenze

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement & optimization

Cross-functional leadership

Project management

Strumenti

CRM

Marketing automation

ABM platforms

Descrizione del lavoro

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. Own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to drive pipeline and align with GTM priorities.

You will connect events to integrated campaigns, ABM, content, and digital channels, ensuring measurable impact and ROI. Travel may be required in a fast-paced, growth-focused environment.