B2B Events Marketing Manager - Strategy & Growth

InStride; Clayton (NC); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible vacation policy

Step Forward tuition program

Job summary

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. This role partners with Marketing and Sales to align events with GTM priorities, engage target accounts, and drive pipeline.

The ideal candidate blends hands-on event execution with a broad B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.

Qualifications

• 5+ years of B2B marketing experience with ownership of events and integrated campaigns.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms to support audience targeting, event activation, attribution, and measurement.
• Account-based marketing and target-account activation strategies strongly preferred.

Responsibilities

• Translate business and go-to-market priorities into an event strategy engaging priority audiences and accounts.
• Activate content, email, digital, ABM, social, and other channels before, during, and after events to maximize reach and conversion.
• Align with Sales and BDR teams to identify priority accounts and generate meetings from event activity.
• Lead end-to-end event execution: sponsorships, contracts, registration, messaging, booths, staffing, budgets, and follow-up.
• Define event KPIs, measure engagement and pipeline impact, and translate insights into future investments.
• Coordinate Marketing, Sales, BDRs, Design, Product, RevOps, executives, and partners around a shared event plan.
• Plan and execute customer, prospect, executive, and third-party events advancing marketing and commercial goals.

Skills

Event marketing

ABM

Campaign optimization

Cross-functional

Analytical

Tools

CRM software

Marketing automation tools

ABM tools

Job description

InStride is seeking an experienced Events Marketing Manager to lead our event portfolio as a strategic B2B growth channel. This role partners with Marketing and Sales to align events with GTM priorities, engage target accounts, and drive pipeline.

The ideal candidate blends hands-on event execution with a broad B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize impact and ROI.