Strategic Enterprise Marketing Lead

Pearson; Olympia (WA); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You’ll work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to shape campaigns and co-marketing with partners.

The role emphasizes developing annual/quarterly marketing strategies, executive engagement plans, and

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing, customer marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Strong collaboration and confidence influencing across a matrixed organisation.
• Executive presence and the ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.
• Comfort operating through change, ambiguity and evolving account ownership.
• Technology, SaaS, professional services or consulting experience is helpful but not essential.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic account marketing

Account-based marketing

Partner marketing

Executive engagement

Customer marketing

Enterprise marketing

Collaboration

Data-driven decisions

Change management

Education

Bachelor's degree

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that strengthen relationships and drive measurable commercial outcomes. You’ll work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives to shape campaigns and co-marketing with partners.

The role emphasizes developing annual/quarterly marketing strategies, executive engagement plans, and