Strategic Account Marketing Lead | ABM & Partnerships

Pearson; Salem (OR); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Marketing Strategy to develop strategic marketing plans for Pearson’s highest-priority enterprise accounts and partners. You will combine account-based marketing, executive engagement, customer growth and co-marketing to drive measurable business impact.

You’ll collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.

Qualifications

• Bachelor's degree or equivalent in marketing, Communications, Business or related field.
• Proven experience in B2B marketing and strategic account marketing.
• Ability to translate business objectives into integrated marketing strategy.
• Experience collaborating with sales, client partners and account teams.
• Strong influencing skills across a matrix organisation.
• Executive presence and ability to support senior relationships.
• Ability to link marketing activity to account growth and outcomes.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and data to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Strategic account marketing

Account-based marketing

Partner marketing

Executive engagement

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in marketing / related field

Job description

Pearson is seeking an Advanced Specialist, Marketing Strategy to develop strategic marketing plans for Pearson’s highest-priority enterprise accounts and partners. You will combine account-based marketing, executive engagement, customer growth and co-marketing to drive measurable business impact.

You’ll collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.