Strategic Account Marketing Lead — Enterprise (Remote)

Pearson; Augusta (ME); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Advanced Specialist, Marketing Strategy leads the development of annual and quarterly marketing plans for strategic accounts and partners, aligning efforts with growth and executive engagement objectives. The role blends account-based marketing, joint go-to-market activity and thought leadership to drive measurable commercial outcomes.

The role involves shaping marketing approaches, coordinating with client partners, success teams and product marketing, and delivering integrated

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field.
• Experience in B2B marketing, strategic account marketing or enterprise marketing.
• Ability to translate business objectives into an integrated strategy.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with account growth, retention and executive engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans with briefings, roundtables and events.
• Partner with Customer Success and Client Partners on value realisation and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and data to guide investment and optimisation.
• Create executive-level reporting on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Strategic account marketing

Executive engagement

Collaboration across teams

Education

Bachelor’s degree in marketing/related field

Job description

Pearson Advanced Specialist, Marketing Strategy leads the development of annual and quarterly marketing plans for strategic accounts and partners, aligning efforts with growth and executive engagement objectives. The role blends account-based marketing, joint go-to-market activity and thought leadership to drive measurable commercial outcomes.

The role involves shaping marketing approaches, coordinating with client partners, success teams and product marketing, and delivering integrated