Remote Strategic ABM & Enterprise Marketing Leader

Pearson

Dover (DE)

Remote

USD 80,000 - 95,000

Full time

2 days ago

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Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated programmes that drive growth and measurable commercial outcomes. You will work with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and executives to shape the marketing approach for high-priority accounts and partners.

The role combines account-based strategy with executive engagement, co-marketing and thought leadership to influence growth and

Qualifications

Bachelor’s degree in marketing or related field.
Experience in B2B marketing and account-based marketing.
Ability to translate business objectives into an integrated strategy.
Strong collaboration across a matrixed organisation and with sales teams.

Responsibilities

Develop annual and quarterly marketing strategies for strategic accounts and partners.
Align marketing plans with account growth, retention, expansion and executive engagement objectives.
Design targeted ABM programmes for priority accounts, sectors and buying groups.
Build executive-engagement plans with briefings, roundtables, advisory boards, and hosted events.
Partner with Customer Success and Client Partners on value realisation, advocacy and growth opportunities.
Create joint campaigns, content, thought leadership and events with strategic partners.
Use insights and engagement data to guide investment and optimisation.