Strategic Account Marketing Lead: ABM & Enterprise Growth

Pearson; Helena (MT); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist in Marketing Strategy to develop strategic marketing plans for high-priority enterprise accounts and partners. You will craft integrated programmes combining ABM, executive engagement, customer growth and co-marketing to drive measurable business outcomes.

The role collaborates with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to shape multi-channel campaigns and industry events.

Qualifications

• Bachelor’s degree in marketing or related field
• Experience in B2B marketing, strategic account marketing or enterprise marketing
• Ability to translate business objectives into integrated strategy

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners
• Align marketing plans with account growth, retention and engagement objectives
• Design targeted ABM programmes for priority accounts, sectors and buying groups
• Build executive-engagement plans: briefings, roundtables, advisory boards, hosted experiences
• Partner with Customer Success and Client Partners on value realisation and growth opportunities
• Create joint campaigns, content and events with strategic partners
• Use data and priorities to guide investment and optimisation
• Create executive-level reporting on marketing influence and programme effectiveness

Skills

ABM strategy

Executive engagement

Cross-functional collaboration

Marketing strategy

Education

Bachelor’s degree in marketing

Job description

Pearson is seeking an Advanced Specialist in Marketing Strategy to develop strategic marketing plans for high-priority enterprise accounts and partners. You will craft integrated programmes combining ABM, executive engagement, customer growth and co-marketing to drive measurable business outcomes.

The role collaborates with Client Partners, Strategic Account Teams, Customer Success and Product Marketing to shape multi-channel campaigns and industry events.