Strategic Customer Reviews Program Manager

Zoom; San Jose (CA); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, TrustRadius and G2, turning customer evidence into market proof and competitive differentiation.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, with responsibility for elevating customer voices into AI visibility and sales enablement at scale.

Qualifications

• 5+ years of B2B technology marketing experience in roles such as integrated marketing, campaigns, field marketing, or content, combined with 3-5 years of direct experience in customer advocacy, customer reviews management, or analyst relations.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2, shifting from episodic award-driven solicitations to a strategic, always-on program that drives market proof and competitive differentiation.
• Own the customer review calendar, balancing continuous review generation across key product categories with strategic alignment to analyst evaluation periods and market priorities.
• Prioritize AEO/GEO visibility of customer reviews to maximize AI citations, support core marketing narratives, and influence technology buyer evaluations across the dark funnel.
• Manage Zoom's presence across all subscribed and non-subscribed review platforms, ensuring accuracy, completeness, and strategic positioning while tracking volume, quality, ratings, sentiment, and competitive standing.
• Support key Analyst Relations market evaluations including Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with high-quality customer references, partnering with Product Marketing and AR to match references to specific product, industry, and geographic requirements.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social Media, and Digital teams to drive multi-channel promotion and consumption of customer reviews.
• Partner with reviews vendors to shift relationships from tactical solicitation to a strategic content engine, leveraging comparison reports, customer story generation, and reference identification.
• Surface growth opportunities by integrating customer reviews into internal AI search tools, identifying key strategic focus markets, and building organizational expertise across review platform capabilities including intent leads, content licensing, and emerging features.

Skills

B2B technology marketing

Customer advocacy

Analyst relations

Cross-functional collaboration

Data-driven

Job description

Zoom is seeking a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, TrustRadius and G2, turning customer evidence into market proof and competitive differentiation.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, with responsibility for elevating customer voices into AI visibility and sales enablement at scale.