Strategic Customer Advocacy Program Manager - Reviews

Zoom; Lincoln (NE); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is hiring a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, G2 and TrustRadius. You will drive a strategic, always-on program that feeds analyst cycles and marketing narratives, partnering with Sales, AR, Product Marketing and other teams.

You will own the calendar, maximize AI citations, and ensure accurate, compelling references across multiple platforms, with a hybrid/remote work model and global reach.

Qualifications

• 5+ years of B2B technology marketing in roles such as integrated marketing, campaigns, field marketing, or content, plus 3–5 years in customer advocacy or analyst relations.
• Experience managing third-party review platforms (Gartner Peer Insights, G2, TrustRadius) with ability to track volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills to manage multiple concurrent programs, stakeholders, and deadlines across a cross-functional environment.
• Superb customer-facing communication skills, directing customer time and attention respectfully and effectively.
• Comfort with data, metrics, and target-setting, including reporting program performance to leadership.
• Experience supporting analyst evaluations (Forrester Wave, IDC MarketScape, Gartner MQ) with customer references; understanding B2B buyer journey.
• Familiarity with AEO/GEO concepts, customer advocacy platforms, and reference management tools; SaaS/UCaaS/CCaaS is a plus.

Responsibilities

• Lead end-to-end customer review strategy across Gartner Peer Insights, G2, and TrustRadius to drive market proof.
• Own the customer review calendar aligned with product categories and analyst periods.
• Prioritize AEO/GEO visibility to maximize AI citations and marketing narratives.
• Manage Zoom's presence across all review platforms and track volume, quality, ratings, sentiment, and competition.
• Support analyst evaluations with high-quality customer references and cross-functional collaboration with Product Marketing and AR.
• Collaborate with Sales, Content, IM, Social, and Digital teams to promote and consume customer reviews multi-channel.
• Partner with reviews vendors to shift to a strategic content engine with reference identification.
• Surface growth opportunities by integrating reviews into internal AI search and identifying focus markets.

Skills

B2B marketing

Customer advocacy

Analyst relations

Organizational skills

Communication skills

Data and metrics

Analyst evaluations

AEO/GEO concepts

Tools

Gartner Peer Insights

G2

TrustRadius

Forrester Wave

IDC MarketScape

Gartner Magic Quadrant

Job description

Zoom is hiring a Program Manager, Customer Advocacy, to lead end-to-end customer reviews across Gartner Peer Insights, G2 and TrustRadius. You will drive a strategic, always-on program that feeds analyst cycles and marketing narratives, partnering with Sales, AR, Product Marketing and other teams.

You will own the calendar, maximize AI citations, and ensure accurate, compelling references across multiple platforms, with a hybrid/remote work model and global reach.