Strategic Customer Advocacy Program Manager

Zoom; Salt Lake City (UT); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, turning customer evidence into strategic market proof and competitive differentiation.

This role sits at the intersection of customer advocacy, marketing strategy, and analyst relations; you will elevate customer voice at scale, manage calendars, and drive a data-driven program that supports analyst evaluations and AI-powered narratives.

Qualifications

• 5+ years of B2B technology marketing experience in roles such as integrated marketing, campaigns, field marketing, or content, plus 3-5 years in customer advocacy, customer reviews management, or analyst relations.
• Demonstrated experience managing third-party review platforms including Gartner Peer Insights, G2, and TrustRadius, with ability to track volume, quality, ratings, sentiment, and competitive standing.
• Excellent organizational skills with the ability to manage multiple programs, stakeholders, and deadlines in a complex environment.
• Superb customer-facing communication skills with experience directing customer time and attention strategically.
• Comfort with data, metrics, and target-setting, including reporting program performance to leadership.
• Experience supporting analyst evaluations with customer references and understanding the B2B technology buyer journey.
• Familiarity with AEO/GEO concepts, customer advocacy platforms, and reference management tools.

Responsibilities

• Lead the end-to-end customer review strategy across Gartner Peer Insights, G2, and TrustRadius, transforming solicitations into a strategic program.
• Own the customer review calendar and align with analyst evaluation periods and market priorities.
• Prioritize AEO/GEO visibility to maximize AI citations and support marketing narratives.
• Manage Zoom's presence on all review platforms; track volume, quality, ratings, sentiment, and competitive standing.
• Support analyst evaluations with high-quality customer references across Forrester Wave, IDC MarketScape, and Gartner MQ.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social Media, and Digital teams for multi-channel promotion.
• Partner with review vendors to shift from tactical solicitation to a strategic content engine.
• Surface growth opportunities by integrating reviews into internal AI search tools and identifying key markets.

Skills

B2B marketing

Customer advocacy

Review platforms

Analyst relations

Cross-functional

Data-driven

Program management

Tools

Gartner Peer Insights

TrustRadius

G2

Job description

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, turning customer evidence into strategic market proof and competitive differentiation.

This role sits at the intersection of customer advocacy, marketing strategy, and analyst relations; you will elevate customer voice at scale, manage calendars, and drive a data-driven program that supports analyst evaluations and AI-powered narratives.