Strategic Consumer Insights Lead

AgHires; Springdale (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

Tyson Foods is seeking a Manager of Consumer Insights to lead learning plans for assigned brands and strategic workstreams within the Tyson portfolio. You will partner with cross-functional teams to clarify business questions, determine learning approaches, and deliver objective recommendations that inform brand, innovation, and growth decisions.

You will translate priorities into focused plans, lead complex research programs, manage budgets and stakeholders, and advance enterprise standards for

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
• 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience.
• Experience with research, analytics, visualization, knowledge-management, and AI-enabled tools.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices and new methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures enterprise-wide by utilizing best-in-class research practices and new methods.

Skills

Consumer insights

Project management

Qualitative research

Quantitative research

Stakeholder management

AI-enabled tools

Education

Bachelor's degree in Marketing

Masters preferred

Tools

Microsoft 365

Analytics software

Job description

Tyson Foods is seeking a Manager of Consumer Insights to lead learning plans for assigned brands and strategic workstreams within the Tyson portfolio. You will partner with cross-functional teams to clarify business questions, determine learning approaches, and deliver objective recommendations that inform brand, innovation, and growth decisions.

You will translate priorities into focused plans, lead complex research programs, manage budgets and stakeholders, and advance enterprise standards for