Innovation Analytics Lead: Strategy, Forecasting & Storytelling

Tyson Foods, Inc.; Springdale (AR); On-site; USD 140,000 - 190,000; Full time

Job summary

Tyson Foods, Inc. is seeking a Senior Manager of Innovation Analytics to lead the analytics agenda across the full innovation lifecycle, turning data into forward-looking forecasts that inform successful product launches.

The role reports to the Director of Innovation Analytics and partners with Marketing, Brand, Sales, and Consumer Insights to drive strategic decisions. You will synthesize multiple data sources (Nielsen, Circana/IRI, Luminate, 84.51°, Mintel, Datassential, and more) to deliver

Qualifications

• 8+ years of experience in marketing analytics, consumer research, category management, or insights within CPG or retail.
• Demonstrated experience leading analytics for innovation, including opportunity sizing, forecasting, and in-market performance assessment.
• Strong knowledge of business practices, marketing principles, and the retail environment, including consumer-based market structures and need-state landscapes.

Responsibilities

• Shape the enterprise innovation strategy by informing how much innovation is needed per year, total platforms, and new categories.
• Drive alignment between Innovation and Business Units based on Category Development needs and objective review of possibilities.
• Lead analytics across the complete product lifecycle, including brand strategy, in-market tracking, and performance assessment.
• Develop data-driven forecasts and actionable recommendations to support growth and successful product launches.

Skills

Marketing analytics

Consumer insights

Category management

CPG & retail knowledge

Forecasting

Storytelling

Influence senior leadership

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Intelligence

Bachelor’s degree in Category Management

Master’s degree preferred

Tools

Power BI

Tableau

Excel

PowerPoint

Claude

Job description

Tyson Foods, Inc. is seeking a Senior Manager of Innovation Analytics to lead the analytics agenda across the full innovation lifecycle, turning data into forward-looking forecasts that inform successful product launches.

The role reports to the Director of Innovation Analytics and partners with Marketing, Brand, Sales, and Consumer Insights to drive strategic decisions. You will synthesize multiple data sources (Nielsen, Circana/IRI, Luminate, 84.51°, Mintel, Datassential, and more) to deliver