Lead, Consumer Insights & Growth Strategy

Tyson Foods; Springdale (AR); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Tyson Foods is seeking a Manager of Consumer Insights to own the development and delivery of consumer learning plans for assigned brands, operating across strategies that inform brand, innovation and growth decisions.

The role partners with Innovation, Marketing, and Sales to clarify business questions, recommend learning approaches, and deliver objective recommendations. Strong experience in research, budgeting, and stakeholder management is required for success.

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field required. Masters degree preferred.
• 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience.
• Strong knowledge of marketing and market research fundamentals, with experience in consumer segmentation, category assessments, purchase drivers, brand strategy, and campaign pre-testing.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Skills

Consumer insights

Research methods

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Psychology/ Marketing Research

Masters preferred

Tools

Microsoft 365

AI-enabled tools

Job description

Tyson Foods is seeking a Manager of Consumer Insights to own the development and delivery of consumer learning plans for assigned brands, operating across strategies that inform brand, innovation and growth decisions.

The role partners with Innovation, Marketing, and Sales to clarify business questions, recommend learning approaches, and deliver objective recommendations. Strong experience in research, budgeting, and stakeholder management is required for success.