Senior Director, Consumer Insights & Strategy

Tyson Foods, Inc.; Springdale (AR); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Relocation Assistance

Paid Time Off

401(k) Plan

Health insurance

Dental, Vision & Prescription coverage

Job summary

Tyson Foods, Inc. seeks a Director and Senior Director, Consumer Insights & Strategy to partner with cross-functional teams and oversee the development and application of consumer and business insights.

This leader guides front-end research using quantitative and qualitative methods to uncover opportunities, strengthen brand health, and inform strategic decisions for Tyson Foods\' Prepared Foods unit. The role influences senior leadership with strategic recommendations, mentors a team, and

Qualifications

• Bachelor's degree in Marketing or related field.
• Master's degree preferred.
• 10–12+ years of relevant experience, including 6+ years with a client-side branded CPG company.

Responsibilities

• Establish a consumer-centric organization by distilling trends into actionable insights.
• Lead primary and secondary research execution, analysis and application.
• Direct consumer testing protocols to generate learning during the innovation process.
• Collaborate across Marketing, R&D, Sales, Supply Chain and agencies.

Skills

Leadership

Strategic thinking

Presentation to executives

Project management

Education

Bachelor's degree in Marketing

Master's degree

Tools

AI tools

Job description

Tyson Foods, Inc. seeks a Director and Senior Director, Consumer Insights & Strategy to partner with cross-functional teams and oversee the development and application of consumer and business insights.

This leader guides front-end research using quantitative and qualitative methods to uncover opportunities, strengthen brand health, and inform strategic decisions for Tyson Foods\' Prepared Foods unit. The role influences senior leadership with strategic recommendations, mentors a team, and