Marketing Manager: Brand & Digital Strategy Lead

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Relocation assistance

Paid time off

401(k) plans

Health, dental, vision benefits

Job summary

Tyson Foods, Inc. is seeking a Marketing Manager to lead either brand or digital marketing efforts.

You will develop and implement comprehensive strategies to enhance brand presence and optimize digital engagement while aligning with company goals. You will manage budgets for assigned categories, coordinate with internal teams and external agencies, and drive short- and long-term marketing plans, new product initiatives, packaging, advertising, and promotions to achieve profit and market share

Qualifications

• Bachelor's degree in Marketing or related business field required; MBA preferred.
• Minimum of 5 years of marketing experience in brand or digital marketing within food/CPG.
• Strong project management and problem-solving skills; excellent communication abilities.

Responsibilities

• Lead brand marketing initiatives and translate insights into actionable plans.
• Oversee digital marketing campaigns across channels and manage marketing tools.
• Manage budgets, agency partnerships, and cross-functional collaboration.

Skills

Project management

Problem-solving

Verbal communication

Written communication

Team collaboration

Microsoft Office

Digital marketing tools

Education

Bachelor's degree in Marketing or related business field

MBA

Tools

Sprinklr

Marketo

Adobe RTCDP

Job description

Tyson Foods, Inc. is seeking a Marketing Manager to lead either brand or digital marketing efforts.

You will develop and implement comprehensive strategies to enhance brand presence and optimize digital engagement while aligning with company goals. You will manage budgets for assigned categories, coordinate with internal teams and external agencies, and drive short- and long-term marketing plans, new product initiatives, packaging, advertising, and promotions to achieve profit and market share