Senior Manager, Consumer Insights & Innovation

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Relocation assistance

Periodic travel

Job summary

Tyson Foods, Inc. is seeking a Manager of Consumer Insights to lead learning plans for brands within the Tyson Foods portfolio.

The role partners with cross-functional teams to define questions, select learning approaches, and deliver objective recommendations that inform brand, innovation, and growth decisions. The candidate will translate priorities into focused plans, manage complex research programs, and drive enterprise-wide consumer insights standards, while collaborating with marketing,

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field.
• Master's degree preferred.
• 5+ years in consumer insights or related roles in CPG or FMCG sectors.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions and investment needs.
• Lead complex qualitative and quantitative research programs from problem definition to business recommendations.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment.
• Advance Consumer Insights standards enterprise-wide using best practices and innovative methods.
• Collaborate with Innovation, Marketing, Sales and R&D to address business objectives.

Skills

Consumer insights

Project management

Stakeholder engagement

AI-enabled tools

Marketing fundamentals

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Master's degree preferred

Tools

Microsoft 365

AI-enabled tools

Job description

Tyson Foods, Inc. is seeking a Manager of Consumer Insights to lead learning plans for brands within the Tyson Foods portfolio.

The role partners with cross-functional teams to define questions, select learning approaches, and deliver objective recommendations that inform brand, innovation, and growth decisions. The candidate will translate priorities into focused plans, manage complex research programs, and drive enterprise-wide consumer insights standards, while collaborating with marketing,