Manager Consumer Insights

Tyson Foods; Springdale (AR); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Tyson Foods is seeking a Manager of Consumer Insights to own the development and delivery of consumer learning plans for assigned brands, operating across strategies that inform brand, innovation and growth decisions.

The role partners with Innovation, Marketing, and Sales to clarify business questions, recommend learning approaches, and deliver objective recommendations. Strong experience in research, budgeting, and stakeholder management is required for success.

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field required. Masters degree preferred.
• 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience.
• Strong knowledge of marketing and market research fundamentals, with experience in consumer segmentation, category assessments, purchase drivers, brand strategy, and campaign pre-testing.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Skills

Consumer insights

Research methods

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/ Psychology/ Marketing Research

Masters preferred

Tools

Microsoft 365

AI-enabled tools

Job description

Job Details

SUMMARY: The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio. This role will partner with cross-functional teams to clarify business questions, recommend the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

Requirements

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
• EXPERIENCE: 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.
• COMPUTER SKILLS: Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools.
• SPECIAL SKILLS: Demonstrated success in leveraging consumer insights to drive business results. Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers. Excellent planning and project management skills. Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations. Willingness to use a Test-and-learn approach to explore emerging research methods. Strong knowledge of marketing and market research fundamentals. Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches.

Supervisory

None

Travel

Periodic Relocation Assistance Eligible: Yes

Work Shift

1ST SHIFT (United States of America)

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Other Details

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Culture & Values

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.

EEO Statement

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.