Manager Consumer Insights

Tyson Foods, Inc.; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Relocation assistance

Periodic travel

Job summary

Tyson Foods, Inc. is seeking a Manager of Consumer Insights to lead learning plans for brands within the Tyson Foods portfolio.

The role partners with cross-functional teams to define questions, select learning approaches, and deliver objective recommendations that inform brand, innovation, and growth decisions. The candidate will translate priorities into focused plans, manage complex research programs, and drive enterprise-wide consumer insights standards, while collaborating with marketing,

Qualifications

• Bachelor's degree in Marketing, Psychology, Marketing Research or related field.
• Master's degree preferred.
• 5+ years in consumer insights or related roles in CPG or FMCG sectors.

Responsibilities

• Translate business priorities into focused learning plans with clear decisions and investment needs.
• Lead complex qualitative and quantitative research programs from problem definition to business recommendations.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment.
• Advance Consumer Insights standards enterprise-wide using best practices and innovative methods.
• Collaborate with Innovation, Marketing, Sales and R&D to address business objectives.

Skills

Consumer insights

Project management

Stakeholder engagement

AI-enabled tools

Marketing fundamentals

Education

Bachelor's degree in Marketing, Psychology, Marketing Research or related field

Master's degree preferred

Tools

Microsoft 365

AI-enabled tools

Job description

Job Details

SUMMARY: The Manager Consumer Insights will own the development and delivery of consumer learning plans for assigned brands, businesses, categories, or strategic workstreams within the Tyson Foods portfolio. This role will partner with cross-functional teams to clarify business questions, recommend the appropriate learning approach, and deliver objective recommendations that inform brand, innovation, and growth decisions.

RESPONSIBILITIES

• Translate business priorities into focused learning plans with clear decisions, action standards, timing, and investment requirements.
• Ensure the consumer learning agenda is completed to address business objectives by working with cross-functional teams in Innovation, Marketing, Business Units, R&D, Sales, suppliers, agencies, and consultants.
• Utilize best-in-class research practices as well as new and innovative methods to execute primary research; source syndicated scanner and panel data when relevant.
• Independently lead complex qualitative, quantitative, and integrated research programs from problem definition through business recommendation.
• Manage suppliers, project quality, timing, budget, and stakeholder alignment across multiple initiatives.
• Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.
• Advance Consumer Insights standards and procedures for the enterprise by utilizing best-in-class research practices as well as new and innovative methods.

EDUCATION

• Bachelors Degree in Marketing, Psychology, Marketing Research or related field required.
• Masters Degree preferred.

EXPERIENCE

• 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.

COMPUTER SKILLS

• Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools.

SPECIAL SKILLS

• Demonstrated success in leveraging consumer insights to drive business results.
• Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.
• Excellent planning and project management skills.
• Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
• Willingness to use a Test-and-learn approach to explore emerging research methods.
• Strong knowledge of marketing and market research fundamentals.
• Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches.

SUPERVISORY

None

TRAVEL

Periodic

OTHER NOTES

• All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
• Relocation Assistance Eligible: Yes
• Work Shift: 1ST SHIFT (United States of America)
• Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
• Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
• The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

EEO

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

BENEFITS

• We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

DATA PRIVACY

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UNSOLICITED ASSISTANCE

Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.