Senior Brand & Digital Marketing Manager

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods is seeking a Marketing Manager to lead either brand or digital marketing efforts, developing and executing comprehensive strategies to enhance brand presence and digital engagement. You will manage activities for assigned categories, control budgets, and drive short- and long-term plans including product initiatives and promotions.

The role requires coordinating with insights, media, and development teams, guiding agencies, and mentoring junior staff to improve ROI across media and

Qualifications

• Bachelor's degree in Marketing or related business field required.
• MBA preferred.
• Minimum of 5 years of marketing experience focusing on brand or digital marketing in the CPG/food industry.

Responsibilities

• Lead brand marketing initiatives and translate opportunities into actionable plans.
• Plan national and regional digital marketing campaigns and optimize channels.
• Manage budgets and agency relationships to deliver ROI.
• Collaborate with cross-functional teams to align strategies and executions.

Skills

Project management

Problem solving

Communication skills

Teamwork

MS Office

Digital marketing tools

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Sprinklr

Marketo

Adobe RTCDP

Job description

Tyson Foods is seeking a Marketing Manager to lead either brand or digital marketing efforts, developing and executing comprehensive strategies to enhance brand presence and digital engagement. You will manage activities for assigned categories, control budgets, and drive short- and long-term plans including product initiatives and promotions.

The role requires coordinating with insights, media, and development teams, guiding agencies, and mentoring junior staff to improve ROI across media and