Strategic Client Solutions Lead, CPG

TikTok

New York (NY)

On-site

USD 109,000 - 182,000

Full time

14 days+

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Job summary

TikTok in New York is seeking a Client Solutions Lead for the CPG sector to guide a team of Client Solutions Managers and drive revenue through strategic campaigns. You will partner with Sales and Product, deliver always-on optimization, and develop workshops to upskill clients and agencies.

This role requires 6+ years in digital performance marketing and a proven track record across multi-market portfolios.

Qualifications

6+ years in client services, account management, or campaign management in digital performance marketing.
Solid understanding of digital media KPIs and optimization across awareness to performance.
Experience managing complex campaigns across branding and performance advertisers, including multi-market coordination.
Proficiency with campaign analytics and reporting tools (Excel, Thinkcell, dashboards).
Detail oriented, analytical, and a creative problem solver.

Responsibilities

Operate as a Consultant to clients and internal stakeholders.
Act as a solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
Build Test & Learn frameworks leveraging TikTok’s measurement solutions to demonstrate full-funnel business impact.
Drive and facilitate the adoption and correct implementation of Pixels, SDKs, MMPs, and TikTok Shop integrations.
Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners.
Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.
Account Management, Campaign Management & Reporting- Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager, creative QA, and compliance.
Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.
Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.
Stakeholder Management & Revenue Impact- Build trusting relationships with clients, agencies, and internal cross-functional teams to deliver on growth objectives.
Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.
Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.
Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.