Strategic BDR: SaaS Demand Gen & Pipeline

Riskonnect, Inc.; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

Riskonnect, Inc. is seeking a Business Development Representative (BDR) to drive a data-driven demand generation strategy across acquisition, engagement, and conversion. We have ambitious sales targets and you will be a key player in making our numbers work with consultative selling to understand business needs.

To be successful, you should be strategic, creative, and thrive on metrics, with proven expertise in multi-touch demand generation programs that leverage inbound and outbound tactics.

Qualifications

• Data and results-driven approach with a proven track record of lead growth.
• Strong analytical skills to analyze data, draw conclusions, and advise actions.
• Understanding of B2B lead generation, pipeline development, and copywriting.
• Experience in campaign optimization, funnel optimization, and ROI calculations.
• 2+ years managing lead generation efforts.
• Bachelor-level degree or equivalent in a B2B SaaS environment.
• Ability to multi-task and perform in a fast-paced setting.
• Excellent problem-solving, quantitative skills, and data-driven mindset.
• Hands-on experience with CRM and marketing automation (Salesforce & Pardot).
• High attention to detail and self-starter mindset.

Responsibilities

• Create and manage strategy to grow business and drive leads, MQLs, SQLs, and opportunities using Pardot and Salesforce.
• Lead generation planning including production goals, forecasting and measurement.
• Track and report KPIs with dashboards and monthly performance reports.
• Measure performance against weekly and quarterly demand goals.
• Propose plans to improve lead quality and maximize pipeline and revenue.
• accelerate revenue and MQL growth via targeted email nurturing of inbound and outbound leads.
• Collaborate with sales to identify targets for account-based marketing campaigns.
• Prospect specific target accounts to achieve goals.
• Review marketing activity for prospecting and nurture new leads through early sales stages.
• Assist regional sales teams with pipeline management and follow-up.
• Stay in constant contact with prospects and manage CRM data processes.

Skills

Lead Generation

CRM

Marketing Automation

Campaign Management

Analytics

Copywriting

Multi-Touch Campaigns

Education

4-year degree

Tools

Salesforce

Pardot

Job description

Riskonnect, Inc. is seeking a Business Development Representative (BDR) to drive a data-driven demand generation strategy across acquisition, engagement, and conversion. We have ambitious sales targets and you will be a key player in making our numbers work with consultative selling to understand business needs.

To be successful, you should be strategic, creative, and thrive on metrics, with proven expertise in multi-touch demand generation programs that leverage inbound and outbound tactics.